Web Development

Adwords Ad Disapproved for Seemingly Fine Ad (Clarity and relevance)

So I was working with Adwords recently and I made a custom set of image ads. It was a set of image ads that were actually previously approved by Google, however, this time when I uploaded them they were not. I was about to just about to find out that Google Adwords moderators had got a lot stricter on what information needs to be displayed in new ads.

This is not something you will hear from your account manager. Mine couldn’t understand why the ad was disapproved either.

I found this out through trial and error.

As stated by Google https://support.google.com/adwordspolicy/answer/6021546?hl=en-GB#326 in their rules for display:

Make sure that you include your product name, company name, logo or Display URL in your promotion. For animated ads, please ensure that once the animation has ceased, the final static frame clearly displays identifying information such as a product or company name, logo or Display URL.

However, if you have seen Google Ads before you will notice they are not very good at implementing this rule. You can have an ad displaying that does not show a product name or company name and many do.

However, it is hard to understand that this is the problem. The only message you will get in your email is:

Ad Text:


Ad Status: Disapproved
Ad Issue(s): Clarity and relevance

—> To keep our ads professional and effective, we don’t allow ads that are unclear, confusing, low quality or that make unsupported claims. Ads also need to lead users to relevant content and accurately reflect the business, product or service that’s promoted on your site. Edit your ad to make it easy to read and specifically related to what’s promoted on your landing page.

But this is deceptive in itself. Once I added my company name to all my ads they were approved.

SEO, Web Development

Should search pages be blocked in robots?

I recently got a problem on a site I co-manage whereby Goolge Webmaster Tools suddenly stated one day, after some extensive crawling, that the site had far too many URLs.

In the list I saw many search result pages and after some investigation various links directed me to this page whereby, at the bottom, it says:

Typically, you should consider blocking dynamic URLs, such as URLs that generate search results,

where it states solutions.

So it seems that this, normally, grey area is quite black and white now-a-days and you should be blocking your search from robots, else Google could penalise you by not correctly crawling your site.

Web Development

SEO: 100 links per Page?

I recently had an SEO consultant state that Google recommends, for SEO or “linkvalue” for a page, 100 links per page.

I have never seen the word “linkvalue” before so I decided to Google it, ironically and found nothing. After that I decided to Google about 100 links per page. I soon came across a post made by Matt Cutts: http://www.mattcutts.com/blog/how-many-links-per-page/ where by he states:

The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page. When we thought about how many links a page might reasonably have and still be under 100K, it seemed about right to recommend 100 links or so.

So the problem was that Google searchbot would only read upto 100kb of data before potentially truncating a page. Of course even back then this was just an advisory (this was back in 2009) and it was Googles attempt to predict max page size for things.

Matt goes on to explain about the modern day tactics of the Google searchbot:

Does Google automatically consider a page spam if your page has over 100 links? No, not at all. The “100 links” recommendation is in the “Design and content” guidelines section

So you see, the whole 100 link thing is really only about design and inreality, as can be seen from this picturegram: http://www.nickbilton.com/98/ many of the top 98 sites on the web from back then had lots more than 100 links and still do.

However this being said Matt does go onto explain:

At any rate, you’re dividing the PageRank of that page between hundreds of links

So if you are really keen on passing as much of your pagerank to pages on your site that might not be able to hold their own (in which case you should probably question why you want them listed) and you have 600 odd links on one page then you probably want to cut down on the links a little otherwise it is completely upto the design of the site.