So I was working with Adwords recently and I made a custom set of image ads. It was a set of image ads that were actually previously approved by Google, however, this time when I uploaded them they were not. I was about to just about to find out that Google Adwords moderators had got a lot stricter on what information needs to be displayed in new ads.
This is not something you will hear from your account manager. Mine couldn’t understand why the ad was disapproved either.
I found this out through trial and error.
As stated by Google https://support.google.com/adwordspolicy/answer/6021546?hl=en-GB#326 in their rules for display:
Make sure that you include your product name, company name, logo or Display URL in your promotion. For animated ads, please ensure that once the animation has ceased, the final static frame clearly displays identifying information such as a product or company name, logo or Display URL.
However, if you have seen Google Ads before you will notice they are not very good at implementing this rule. You can have an ad displaying that does not show a product name or company name and many do.
However, it is hard to understand that this is the problem. The only message you will get in your email is:
Ad Status: Disapproved
Ad Issue(s): Clarity and relevance
—> To keep our ads professional and effective, we don’t allow ads that are unclear, confusing, low quality or that make unsupported claims. Ads also need to lead users to relevant content and accurately reflect the business, product or service that’s promoted on your site. Edit your ad to make it easy to read and specifically related to what’s promoted on your landing page.
But this is deceptive in itself. Once I added my company name to all my ads they were approved.